Apple does not have a Samsung or Android problem, it has a Windows 95 problem.
Apple recently unveiled its new iPhone and iPad models, to a collective “meh”. The stock sold off and is poised to continue moving lower (though it has recovered recently based on strong sales). The market is telling Apple that it is not innovative enough and that its need to do much more, and within that lies the crux of Apple’s problem.
When Apple first released the iPhone/iPad, it was an unheralded success. It was the result of a once in a generation confluence of events. The players in the market at that time were sub-standard and there was an appetite for something new and exciting, and the market forces lined up just right. This was very similar to when Microsoft released Windows 95, whose success can also be attributed to a once in a generation confluence of events.
The problem with such things is that, everything that follows is perceived as “not as innovative” and “meh”. It is very difficult, if not impossible, to recreate such events. So now Apple is left with iterating on its products, similar to Windows 98, Me, XP and the much beloved Vista.
Apple in time will need to move away from the iPhone and iPad, as they will become a commodity. They will need to search for new markets and products. Will the iWatch save them, I doubt it. The iWatch is being thrown in their face, by the people wanting to re-create a once in a generation event, but it does not work that way.
There is no doubt that another one of these events will come again, and a company will once again re-capture our collective imagination, unfortunately it most likely will not be Apple.