No one really reads on the web
The only reason you are reading this sentence is because you are interested in the article (admit it you scanned the article first before reading this sentence). You have to make your first few sentences impactful, in order to capture the users interest.
You are most likely scanning this article
You are most likely reading this article, while doing something else such as watching television or lounging on the couch. That’s OK, I wrote the post for maximum scan-ability, is that even a word.
You have to format your content for the web
This is why it is so important to use sub headings. It allows the user to scan your article quickly. Numbered lists also improve the scan-ability of your content. Look at the example below:
- Use a numbered bullet list
- Users will naturally scan them
- See its working, you read the list, didn’t you
Only half the people make it all the way to the end
Congratulations you made it to the end. You only have brief moment to capture the users attention. Don’t squander it.